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Expanding the Possibilities of Matcha: The Australian Revolution Lands in Tsukiji

Expanding the Possibilities of Matcha: The Australian Revolution Lands in Tsukiji

著者:WATANABESHO 2026年6月9日

Step just a few meters away from Tsukiji Metro Station, and you will find a new green destination. On June 5, 2026, we officially opened the doors to NAGOMI MATCHA -Tokyo-....

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How to Store Matcha Properly

How to Store Matcha Properly

著者:WATANABESHO 2026年4月19日

– Protecting Freshness, Flavor, and Quality – Matcha is a delicate product. Unlike many other teas, it is finely ground into powder, which means it is much more sensitive to...

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Not All “Matcha” Is Really Matcha

Not All “Matcha” Is Really Matcha

著者:WATANABESHO 2025年12月14日

Matcha is becoming a global sensation. As demand continues to grow, major companies are entering the market, and matcha now appears everywhere—from cafés and supermarkets to beauty products and supplements....

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The Rise of Hojicha: Japan’s Roasted Tea Captivating the World

The Rise of Hojicha: Japan’s Roasted Tea Captivating the World

著者:WATANABESHO 2025年10月15日

As matcha’s popularity spreads across the globe, Hojicha — Japan’s roasted green tea — is emerging as the next favorite for tea lovers seeking warmth, balance, and authenticity. From Matcha’s...

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Green Tea, Coffee, and Black Tea: Which Drink Protects Your Brain Best?

Green Tea, Coffee, and Black Tea: Which Drink Protects Your Brain Best?

著者:WATANABESHO 2025年9月30日

When we think about healthy habits for the brain, exercise and puzzles often come to mind. But what about the drinks we enjoy every day? Researchers in Japan and around...

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Our Japanese Green Tea is Now Available on Amazon USA

Our Japanese Green Tea is Now Available on Amazon USA

著者:WATANABESHO 2025年9月21日

We are excited to share some wonderful news with our customers around the world—our authentic Japanese green tea is now available on Amazon USA! This marks an important step for...

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Why Choose Organic Green Tea?

Why Choose Organic Green Tea?

著者:WATANABESHO 2025年9月17日

In Japan, only a small percentage of tea is grown organically. The majority of tea farms rely on conventional methods, which often involve heavy use of nitrogen-based fertilizers. These fertilizers...

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Why Premium Matcha Doesn’t Always Make the Best Latte

Why Premium Matcha Doesn’t Always Make the Best Latte

著者:WATANABESHO 2025年8月19日

Are you using premium matcha, yet finding your latte lacks the taste of matcha? It may sound surprising, but this is a common experience. The reason lies in the nature...

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Matcha for Muscle: How Green Tea Can Boost Your Gains

Matcha for Muscle: How Green Tea Can Boost Your Gains

著者:WATANABESHO 2025年8月16日

Could your matcha or matcha latte be helping you build muscle?According to research led by Professor Aoi from Kyoto Prefectural University, matcha may do more than energize your morning —...

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Why Quality Matters in the Matcha Boom

Why Quality Matters in the Matcha Boom

著者:WATANABESHO 2025年8月8日

The global matcha boom has brought this vibrant green tea into the spotlight, but it has also created a serious challenge — a shortage in supply. In this gap, low-quality...

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NAGOMI Begins Local Service of Japanese Tea in Australia

NAGOMI Begins Local Service of Japanese Tea in Australia

著者:WATANABESHO 2025年7月8日

Since July, NAGOMI has officially begun offering our organic Japanese teas at local markets in Australia. Riding the wave of the current global matcha boom, we are focusing on providing...

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